Start With Why by Simon Sinek is a self-help book for business leaders seeking ways of gaining authenticity through a focus on their purpose. Most companies rely on manipulations to attract customers and employees; they use short-term motivators that do not inspire or encourage loyalty. Customers who are not inspired will stop buying the product as soon as the company cannot keep up the manipulative strategies, and employees are less motivated and less productive when they are not inspired...
Get an Overview, Key Insights, Commentary and more! Download now!
