This book was such a breath of fresh air for me in my career as a marketer. It challenged everything I thought I knew about marketing, made me swallow my ego at times, and made me really think about how we can leverage the tools modern technology has provided to be much more efficient. If you turn the first page of this book with an open mind and a willingness to ask yourself the hard questions, I guarantee you will get a lot out of it.

To whoever is trying to launch a new product, start a new venture or just interested on how to grow an existing business, this book is a MUST!