This book explains mass customization within the context of discrete manufacturers and addresses why mass customization must be approached as an enterprise-wide business strategy. It describes what companies must do to successfully implement that strategy. This book is for anyone whose company faces a constant, uphill challenge with respect to quoting, configuring, and producing highly-configured products and wants to know why the pain persists and what to do about it. David J. Gardner, a management consultant, has helped a number of diverse companies in different industries cross the chasm into the world of mass customization.
