Iceland's music industry is in a time of tremendous flux - sales of recorded music are dropping, while the portion of homegrown music is growing. Live music at festivals, concert halls and smaller venues is on the rise. Iceland like several other nations around the world, is enjoying access to greater selection and less cost by downloading music for free. Amidst the change is a musician-entrepreneur who has started Iceland's first pay-for-download website. In getting the website operational he encounters many challenges, such as selling Icelandic music internationally, which makes him reconsider his business model. The supplemental case, Tonlist (B): Should Stefan Sell, product 9B06M019, looks at his decision of whether or not to sell his two-year old business to the country's largest music company.
