The life of the pioneer has always been arduous. Not all succeed, and many disappear leaving no trace on the pages of history. Here, painstaking search has uncovered enough of the record to permit us to review the errors of design and manufacture that brought failure to the first attempt to produce a really cheap pocket watch. This paper is based on a study of the patent model of the Auburndale rotary and other products of the company in the collections of the National Museum, and of other collections, including that of the author. The study comprises part of the background research for the hall of timekeeping in the Museum of History and Technology.