Buy now to get the main key ideas from Scott Kupor's Secrets of Sand Hill Road Many startups crumble because aspiring entrepreneurs simply don’t understand the inner workings of raising funds from venture capitalists. In Secrets of Sand Hill Road (2019), Scott Kupor explains the process from start to finish and offers tips for success. Scott is the managing partner of the giant venture capital firm Andreessen Horowitz, which is located on Sand Hill Road, the beating heart of Silicon Valley. He details how to choose a venture capital firm and get them to choose you back, how to form a startup after raising funds, and how to exit after a successful venture capital life cycle.