Steve Jobs once said, people don't merely buy products. They buy compelling stories and are fascinated with the art of storytelling.
Can you outsmart your potential customers when they look for your products and services? Is it indeed possible to make customers a precious part of your close family? It's significant, without knowing your customers well, you may create a superior product and still bring wrong customers to your shop; but remember, it's the most prime opportunity to create loyal customers. There's no necessity to have the demand of your product when you are launching it but if you really go deep into the most leading brands of the world like Apple, Rado, Nike, and Decathlon, you will know how you can also build a great customer base with focusing on necessary detailing of the products.
You merely have to know yourself, your potential in the product and your product can itself do the most innovative marketing in the world. Most customers won't tell you the exact product they want, but they will definitely give you some hints along with problems.
We believe, without developing a superior product, marketing is the most rapid way to kill your product and ultimately the brand itself.
•Customers have limited time and if you can think for them, they may not think frequently before buying your product.
•A superior product can be rejected, but a valued product can't be. Be more valued than looking good.
•Without a great product, no great marketing can sell it. With a good product, sometimes you don't even need great marketing.
The Marketing Mess book will instruct you about how you can learn about promoting your brand and products and know the character of your customers. It depicts strategies that may force you to think again and again and these strategies are absolutely free to implement that will shift your thinking to a very next level.
