Buy now to get the main key ideas from Keith J. Cunningham's The Road Less Stupid The Road Less Stupid (2017) is a treasure trove of wisdom for business leaders, focusing on the critical importance of thoughtful decisions. Business expert Keith J. Cunningham offers a guide for making intelligent decisions to avoid unnecessary losses. His reflective practice, which he calls Thinking Time, enhances decision-making by asking high-value questions, thus avoiding emotional and over-optimistic errors. Cunningham aims to help business leaders make better choices, avoid the pitfalls of learning solely through trial and error, and pursue improvement by identifying core problems and challenging their own assumptions.