This book is based on the author’s lengthy experience in creating communities and helping organizations and individuals thereby providing for evangelism and sustained growth. The result is dynamic marketing and sales at low, or no, cost of acquisition. Thus, communities are powerful sources for business owners, executives, and entrepreneurs. The research and literature supporting communities and the power of referral, peer-level influence, and normative buying pressures is enormous. This is not an internet-based or “pyramid marketing” initiative, which is based on a zero-sum game and is unethical or illegal. These communities are both “live” and remote and become perpetual-motion sales machines. Most organizations have the raw materials for successful communities, but they don’t realize it, nor do they know how to go about creating them.
This work is the remedy. The author believes that many people are still “lonely” and isolated post-pandemic with remote work or hybrid work. Communities can embrace these people to build camaraderie and higher performance. The key benefits include gaining value for merely bringing people together who normally would never have met; providing viral marketing among members, which is effective 24/7; easily creating global communities to expand business; and dramatically building brands. Essentially, this book will enable the reader to use over a dozen pragmatic, sequential steps to organize resources, publicize, gain members, provide instant value, and assemble critical mass for the community to continually add members and perpetuate itself in “The chain reaction of attraction”®.
