Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is your comprehensive guide to mastering digital marketing in today's fast-evolving landscape. Whether you’re an entrepreneur building your brand from the ground up or a small business owner eager to scale, this book offers practical, step-by-step strategies that will transform your marketing approach and help you achieve measurable results. Written by renowned Fractional CMO, keynote speaker, and university educator Neal Schaffer, Digital Threads distills over a decade of experience into actionable insights tailored for businesses of all sizes. Neal breaks down complex marketing tactics used by large brands and adapts them for small budgets, helping you compete and grow in the digital-first economy. With Digital Threads, you’ll discover how to: Leverage Big-Brand Strategies: Learn proven marketing techniques that drive results, even with limited resources. Repurpose Content: Create a consistent digital presence by optimizing your content across platforms. Master Social Media: Build a dedicated audience and convert followers into loyal customers. Utilize AI and Automation: Stay ahead of the curve by incorporating cutting-edge AI tools to streamline your marketing efforts. Maximize SEO and Lead Generation: Enhance your website’s visibility and generate high-quality leads that convert. Endorsed by industry leaders like Michael Stelzner, Brian Solis, and Ann Handley, Digital Threads provides real-world examples, frameworks, and insights to help you build and grow your digital presence. Whether you're new to digital marketing or looking to enhance your existing strategies, Digital Threads is the ultimate playbook for achieving success in the digital age. Get started today and unlock the strategies to take your business to the next level.
