No hype. No theory. No razzle-dazzle. Just three decades of experience from one of the preeminent commentators on the network marketing scene.
John David Mann writes about the network marketing experience from a unique perspective. As a journalist, he has conducted interviews with leading business experts and the industry’s top corporate and field leaders. As a practicing network marketer who has built a sales/distribution organization of over 100,000 people, he is also keenly in touch with the day-to-day, in-the-trenches realities of the business. Now The Zen of MLM, Second Edition brings together 101 of his most popular essays on life, leadership and network marketing, including:
• “Residual Income, Residual Impact” — One of the most widely reprinted essays in network marketing history.
• “Leaders Hold a Vision” — The underground classic that inspired a generation of entrepreneurs.
• “The Ultimate Secret to Handling Objections” — How to go beyond techniques to the heart of the matter.
• “First, Do No Harm” — Why the “three-foot rule” does more harm than good.
• “Cutting a New Path” — How network marketing has grown up, and why so many highly respected opinion leaders, from economists to senators, are saying such good things about it.
• And dozens more.
For the last three decades Mann’s trademark blend of big-picture objectivity, hands-on practicality, and intimately personal insight has helped thousands of people build stronger, more successful, and more fulfilling businesses. Now it will do the same for you.
Editorial Reviews
“John David Mann is a master of truth-telling; his wisdom, wit and clarity of thought on the art of MLM is unparalleled. And he doesn’t just write about its truths magnificently, he also lives them: he has been there, done that, and created the residual income and financial freedom he writes about. I’m making it required reading. — Richard B. Brooke, Mach II with Your Hair on Fire
“Absorbing even one of these nuggets of insight will make you considerably more effective in your business. A magnificent book by a true Zen master of MLM … I’m recommending it to every network marketing leader I know.” — Bob Burg, Endless Referrals
“John’s insights are always spot on — he knows exactly what it takes to build a solid network. Every network marketer needs to know what John knows.” — Amy Posner, CEO LeadsLab
“Nobody paints the big picture in our business quite like John David Mann. The Zen of MLM is one of those books you’ll learn from, not just once or twice, but over and over for years to come.” — Tom “Big Al” Schreiter, Big Al Tells All
“John David Mann is the real deal. Seeking to create success in network marketing without applying the experiences his Zen of MLM would be like trying to cross the Pacific Ocean in an inflatable raft: maybe it can be done, but why try?” — Art Jonak, CEO of Network Professionals and founder of MastermindEvent.com
“In a business historically promoted by hype and defended by dubious doctrine, there has been one voice for authentic, intelligent, sensible and credible network marketing wisdom and truth — and that voice belongs to John David Mann.” — John Milton Fogg, The Greatest Networker in the World
“Straight talk from a seminal thinker: provocative content that will engage your mind, inspire your imagination and most of all, help you build your business.” — Randy Gage, Why You’re Dumb, Sick & Broke … and How to Get Smart, Healthy & Rich!
